Walk a Mile in Their Shoes Brand Guide

Walk a Mile in Their Shoes is an annual walk and fundraiser to support the work Heartly House does in the community and for clients. Walk a Mile originally began to raise awareness about domestic violence against women, but over the years, we have expanded the purpose of our Frederick walk to recognize intimate partner violence against all people.

Walk a Mile in Their Shoes Social Media Images to Share

Walk a Mile in Their Shoes Toolkit

One Month Out

October 1st

At one month away from the event, use this time to share with your followers that you plan to attend Walk A Mile 2024 by posting an “I/We Will Walk” image to your feed.

TAG: @heartlyhouse
HASHTAGS: #WAM2024 #HeartlyIsHere #WalkAMileInTheirShoes

Platforms:

All of October

October 2–17

During the month of October, choose from the wide selection of post options, and over the course of those first few weeks, publish several posts sharing WHY you donated and WHY you will walk at WAM 2024.

TAG: @heartlyhouse
HASHTAGS: #WAM2024 #HeartlyIsHere #WalkAMileInTheirShoes

Platforms:

Day Before Walk a Mile 2024

October 18

On the day before WAM, post a photo reminding your followers it’s tomorrow!

TAG: @heartlyhouse
HASHTAGS: #WAM2024 #HeartlyIsHere #WalkAMileInTheirShoes

Platforms:

Day of Walk a Mile

October 19

On the day of WAM, share your own photos from the walk so we can share on our feed, too!

TAG: @heartlyhouse
HASHTAGS: #WAM2024 #HeartlyIsHere #WalkAMileInTheirShoes

Platforms: